|
KMID : 0915820080090020001
|
|
Journal of Korean Alcohol Science
2008 Volume.9 No. 2 p.1 ~ p.12
|
|
|
The Influence of Mass Media Entertainment on Drinking
|
|
|
|
|
Abstract
|
|
|
|
This article considers the influence of Mass Media Entertainment on the drinking habits of the national population through referenced research. The purpose of this article is to show the influence of the Mass Media to the concept and culture of alcohol drinking. Through the research made in advanced countries and actual research from Korea, we may draw a few conclusions. First, the frequency of exposure on drinking scenes can influence the motivation and impulse of a person towards alcohol consumption. The longer the time that a person is exposed on drinking scenes, the more he is likely to drink. Women and teenagers have the higher tendency towards this. Second, media shows that drinking is socially desirable and attractive, so the women and teenagers want to participate in it this way. The TV programs which teenagers enjoy show that drinking is beautiful. Third, Korean Mass Media shows dangerously unrealistic drinking patterns and because of that, it leads to a distorted and harmful drinking culture. Fourth, drinking is described as a way of escaping from present realities and to promote social relationships and to manage crisis situations. Their concept of solving problems in a positive way becomes less realistic and useful. Fifth, besides TV shows and movies, internet and music videos also promote juvenile drinking.We cannot conclude that Korean Mass Media shows more drinking scenes than other countries, but there are more serious situations here, with binge drinking and a dangerously distorted drinking culture than just drinking frequency and timing.
|
|
|
KEYWORD
|
|
|
mass media, drinking pattern, alcohol consumption, alcohol advertising
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|